Tactical Wealth: From Military to Money

Grit doesn’t just get you through Hell Week,  it builds companies too.

In this episode of Tactical Wealth, Kaj Larsen sits down with Jeff Gum, Navy SEAL turned entrepreneur, to explore what it really means to never quit.

Jeff’s story is one of raw perseverance. From being dropped during SEAL training after nearly dying from a rare illness, to clawing his way back into the program and graduating, to later launching a mission-driven lifestyle brand, Jeff proves that resilience isn’t just a trait, it’s a strategy.

We dive into:

💥 The brutal moment Jeff was told his SEAL dream was over, and how he got back in

🪖 What Hell Week taught him about grit, mindset, and resourcefulness

🌊 The origin story of Sunga Life, and why inspiration often strikes on the edge of discomfort

📦 How he launched a lean, risk-aware business without draining his savings

🤝 Why asking for help is a strength, not a weakness, especially for veterans

This isn’t about a clean pivot from military to business,  it’s about showing up with the same perseverance in both worlds. 

Whether you're starting over, leveling up, or in the middle of your own Hell Week, this episode is a reminder: setbacks don’t define you, your response does.

🔔 Subscribe for more raw, tactical conversations with leaders who build wealth with purpose.

RESOURCES
www.sungalife.com
Instagram: @sunga.life
LinkedIn: Jeffrey Gum
Instagram: @jeffgum

www.kajlarsen.com 
Kaj Larsen: @kajlarsen